✔️Go to market strategy

InRewards promotion among retailers, content management systems, website builders, and e commerce service providers is one of the key tasks, as the INV token value directly depends on the number of merchants in the network and the intensity of the adoption of the InRewards rewards and loyalty apps. We have signed a letter of intent with Ecwid, one of the top e-commerce website builders with over 1 million merchants in 175 countries, headquartered in San Diego, CA, USA. We plan to conclude agreements with all major content management platforms for online commerce. They are keen to use our product.

Since we aim to develop a large community of InRewards adopters, we plan to offer the comprehensive loyalty solutions and applications of InRewards loyalty system free of charge. The value of such service is at least $200/month, for a small online store, and up to several thousand dollars for a large store. Such an offer is unprecedented and comprises a key component to our go-to market strategy. We will also open the platform’s code for the community and allow the development of the apps for any interested party. The developers will be able to offer their apps on their terms to retailers and make a commission income. The broad adoption by the retailers and their customers will ignite a network effect that provides for explosive growth and wards off competition.

Given that the retailers’ rewards and loyalty systems market does not have an exclusive leader, a decentralized free system like InRewards, will take a significant share and can become a market standard, which we aim to achieve. To attract the highest number of merchants using the InRewards system, it is planned to apply three core strategies:

• Active interaction with the community of entrepreneurs and online stores’ owners and managers

• Partnerships with e-commerce platforms and website builders

• Relationships with developers and service providers.

Active interaction with a community of entrepreneurs and online store owners

Our target audience is small and medium online retailers. Although we see value from InRewards in many different verticals, from brick-and-mortar stores, to employee loyalty solutions, the sweet spot for us is online stores selling consumer goods or services with traffic between 10 to 500 thousand monthly unique users, which we presently assess at 100-200 thousand clients.

InRewards has strong competitive advantages in comparison with other loyalty systems:

• Free of charge

• Simple installation which doesn't require technical expertise

• Access to a large number of loyal customers of partner retailers in the InRewards following the current trend, the focus in promotion of InRewards Network will be made on content marketing, which will push the message to merchants that the InRewards Network offers much more than any competitor can offer, and moreover it’s for free.

To sign up the vast number of merchants, it is planned to use the following marketing channels:

• Social networks Content production for our blog, email, social media and other outbound activities. We have high conversion rate after the live demo presentation of our solutions: after the initial presentation, 30- 50% of the clients covert within 1-2 months. In the USA we’ve found out that there’s a great demand from 2 interesting verticals inside the ecommerce space, which we’ve never explored before:

1. Event organizers who sell tickets for events through Eventbrite, for which the organizers want to reward points to their clients, who can later redeem these points for new ticket purchases.

2. Start-ups, who need a referral system and are ready to pay cash for new clients. We are excited about these developments and plan to sign up several hundreds of active merchants in the first year.

• Workshops, webinars and events Hosting seminars, webinars and participating in conferences, as well as partnering with digital agencies who service online stores, and for whom we have already launched a partner affiliate program.

Partnerships

Co-operation with website builders and CMSs for online stores (platforms like Shopify, Magento, WordPress, Ecwid, etc.), as a lot of our clients are coming from these sources and they are the easiest to convert. They are interested in the development of the e-commerce ecosystem, and are very keen adopters of the services that help online stores’ efficiency.

Relationships with developers and services providers

InRewards Network will provide an open source ecosystem for retailers’ solutions providers, so that they can profit from the creation of the apps that they provide within the network. The developers will be able to use the software and template apps of InRewards Network and develop custom apps for any e-commerce business and every other case where smart rewards are applicable. The InRewards Network ensures that developers benefit from both the creation and adoption of software, arranging prizes and hackathons, and providing the remuneration from the retailers directly. The solutions that attract the highest demand from retailers will earn monetary rewards for the developers. Developers and retailers will also be able to vote for the most necessary features and initiate the creation of new functionality of the platform.